Every event organiser knows the problem: you need a souvenir that is not another mug. Mugs end up in a cupboard, brochures in the bin. Employees keep a page with their own name and photo. That is why companies book the corporate newspaper again the next year.
Why a mug with a logo leaves no impression
A souvenir with a brand but no person is an advert. A souvenir with a person’s face is a story. An employee who sees their name in a newspaper headline takes a photo of it, shows it to colleagues and takes it home. The brand is in the masthead, but the story is about the person.
Your brand in the masthead
We build the layout from your brand guidelines: the logo in the masthead, your colours and fonts, and the event news as the main article. The era sets the mood: the 1925 broadsheet suits a formal gathering, the 1987 tabloid a fun party.
The employee as the main news
The photographer takes pictures of the teams between the speeches and the awards. The print station places each shot into the layout and prints the page. Employees get their front page at the party, not a week later on the intranet. Partners and guests take the page to their desks, where they see it every day.
One partner for the whole evening
On the night of the event you do not have to coordinate photographers or printing. There is one photographer, one print station and a layout agreed in advance. After the event you keep the digital copies, which you can use in internal communication and on social media.
“The brochure ends up in the bin. The newspaper with your own face ends up on the desk.”
